Sfoglia per Autore CARATU', MYRIAM
Assessing olfactory perception in young persons. A neuroscience perspective
2016-01-01 DI FLUMERI GIANLUCA, ; Caratu’, Myriam; MAGLIONE ANTON GIULIO, ; Mattiacci, Alberto; Babiloni, Fabio
21st century luxury fashion retailers’ marketing strategies for customer satisfaction: UK perspective
2016-01-01 Daniella, Ryding; Gianpaolo, Vignali; Caratu', Myriam; Yen-Yin, Wang; Robin, Carey
Schede di Lettura in Appendice
2016-01-01 Caratu’, Myriam
Eco-fashion’s impact on young consumers’ attitudes and perceptions of the fast-fashion brands
2016-01-01 Ryding, Daniella; Caratu', Myriam; Mattiacci, Alberto; Qi Jiang, Qian
Assessing cerebral and emotional activity during the purchase of fruit and vegetable products in the supermarkets
2017-01-01 Cherubino, Patrizia; Caratu', Myriam; Modica, Enrica; Rossi, Dario; Trettel, Arianna; Giulio Maglione, Anton; Della Casa, Roberto; Dall’Olio, Michele; Quadretti, Raffaella; Babiloni, Fabio
Can Brand entertainment strengthen a brand?
2017-01-01 Caratu', Myriam; Sfodera, Fabiola
Il Forum con le imprese
2017-01-01 Caratu’, Myriam
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
2017-01-01 Cartocci, Giulia; Caratu', Myriam; Modica, Enrica; Giulio Maglione, Anton; Rossi, Dario; Cherubino, Patrizia; Babiloni, Fabio
VERNACCIA DI SAN GIMIGNANO: A BUSINESS-CASE ANALYSIS TO RE-POSITION AN ITALIAN ORIGIN LABELLED WHITE WINE
2017-01-01 Mattiacci, Alberto; Caratu', Myriam; Fisichella, Chiara
Il processo di ricerca-azione e il matrix marketing
2017-01-01 Caratu', Myriam
Brand entertainment and its influence on brand equity: a comparative study between UK and Italy
2017-01-01 Caratu', Myriam; Alberto, Mattiacci
Il fenomeno del Food Delivery
2018-01-01 Caratu', Myriam
Application of Neuro-Marketing techniques to the wine tasting experience
2018-01-01 Caratu', Myriam; Patrizia, Cherubino; Alberto, Mattiacci
Monitorare l’efficacia degli annunci online con il neuromarketing
2019-01-01 Caratu', Myriam; Sorrentino, Annarita; Mancini, Marco; Trettel, Arianna
Consumer behaviour through the eyes of neurophysiological measures: state-of-the-art and future trends
2019-01-01 Cherubino, Patrizia; Martinez-Levy, Ana; Caratu', Myriam; Cartocci, Giulia; Di Flumeri, Gianluca; Modica, Enrica; Rossi, Dario; Mancini, Marco; Trettel, Arianna
A Community-Based Social Marketing Strategy to Prevent HIV and Fight Stigma
2019-01-01 Brescia, Valerio; Caratu', Myriam; Scaioli, Giacomo
Discovering Small Insights through Neuromarketing
2019-01-01 Caratu', Myriam
L’industria creativa dell’audiovisivo sul digitale
2019-01-01 Caratu', Myriam
Tesi dottorale: "Public policy, social marketing and neuromarketing: from addressing the consumer behaviour to addressing the social behaviour. A study on the assessment of Public Service Announcements’ efficacy by neuro-metric indexes and techniques"
2019-01-01 Caratu', Myriam
Intelligenze artificiali ed emotive: conoscenza, informazione e scienza
2020-01-01 Caratu', Myriam
Legenda icone
- file ad accesso aperto
- file disponibili sulla rete interna
- file disponibili agli utenti autorizzati
- file disponibili solo agli amministratori
- file sotto embargo
- nessun file disponibile