Sfoglia per Autore
Can social neuromarketing be useful to public policy
2020-01-01 Caratu', Myriam; Sorrentino, Annarita; Scozzese, Giancarlo
Brand Entertainment - A comparative study between England and Italy
2020-01-01 Caratu', Myriam; Scozzese, Giancarlo
Managing consumer centricity
2020-01-01 Caratu', Myriam
Metaverso e piattaforme Horizon: Mixed Reality e rebranding di Facebook in Meta
2022-01-01 Caratu', M
Application of Crowd Sensing for Sustainable Management of Smart Cities
2022-01-01 Pigliautile, Ilaria; Caratu', Myriam
A retrospective (2011-2018) of the I-Corps Entrepreneurship Education program and of the New York City Regional Innovation Node
2022-01-01 Caratu', M.; Blaho, A. J.
Smart-sensing technologies for the assessment of the environment : a tool for improving health and sustainable management of urban areas - Monitoraggio della qualità ambientale: potenzialità per l’e-health e il management delle smart cities
2022-01-01 Caratu', Myriam; Pigliautile, Ilaria
SOCIAL MARKETING, NUDGING POLICIES AND CONSUMERISM: ADVANCEMENTS THROUGH TECHNOLOGIES FROM NEUROSCIENCE
2022-01-01 Caratu', Myriam
AI, neuro-retail and employees’ comfort: joint technologies of Transformative Service Research
2022-01-01 Caratu', Myriam
Eco Fashion Brands and Consumption: Is the Attitude- Behaviour Gap Narrowing for the Millennial Generation?
2022-01-01 Caratu', Myriam; Ryding, Daniella; Vignali, Gianpaolo
Monitoring consumer responses to online advertising via neuromarketing techniques: an exploratory study.
2023-01-01 Caratu', Myriam; Sorrentino, Annarita; Mancini, Marco; Cherubino, Patrizia
Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy
2023-01-01 Caratu', Myriam; Patrizia, Cherubino; Stefano, Menicocci; Ana, Martinez-Levy
The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies
2023-01-01 Brandstrup, Michelle; Dana, Léo-Paul; Ryding, Daniella; Vignali, Gianpaolo; Caratu', Myriam
Produzione e fruizione dell’audiovisivo in Italia tra tradizione e innovazione
2023-01-01 Caratu', Myriam
A perspective on managing cities and citizens' well-being through smart sensing data
2023-01-01 Caratu, Myriam; Pigliautile, Ilaria; Piselli, Cristina; Fabiani, Claudia
Exploring the role and significance of consumer relationship quality and participation within online fashion brand communities
2023-01-01 Caratu', Myriam; Daniella, Ryding; Erqi, Li; Gianpaolo, Vignali
The Impact of Virtual Interactivity on Shopper Behaviour
2023-01-01 Dulabh, Meera; Vazquez, Delia; Ryding, Daniella; Casson, Alex; Caratu', Myriam
Transformative Service Research and impact of indoor environmental quality on workers’ productivity: Potentialities of neuroscience in its assessment
2023-01-01 Caratu, Myriam; Pigliautile, Ilaria
The Impact of the Fashion blogosphere on Gen-Z female consumers, and the implications for improved communication approaches
2023-01-01 Caratu', Myriam; Vignali, Gianpaolo; Chang, Yue; Ryding, Daniella
Analyzing the Impact of COVID-19 on Business Performance through the Case-Study of a Green Italian Start-Up
2023-01-01 Iacovacci, Chiara; Caratu', Myriam; Addamo, Giuseppe; Grasso, Vincenzo
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