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Prodotti recenti

Amplifying the Narrative Voice. Rhetorical Strategies Within the Polynesian Novel Lettre À Poutaveri

Taste-Makers Narratives: Analyzing the Effect of Food Influencers on Home Cooks.

«If I Care, I Buy». Exploring an Integrated Model of Environmental Concern, Attitudes, Anticipated Guilt and Purchase Intention in Sustainable Vegan Fashion.

This study explores the individuals’ attitudes towards sustainable vegan fashion products. A conceptual model combining perceived consumer effectiveness, perceived personal relevance, attitude towards the purchase of sustainable vegan fashion products, perceived behavioral control, anticipated guilt, performance risk, purchase intention, willingness to pay, and willingness to recommend is proposed. A survey instrument was used to test the proposed conceptual model. Collected data was analyzed...

Disclosing the cultural heritage dimension of the country image. A comparison between the lexical contents of the web communication from ten leading countries

The role of cultural heritage in a nation’s well-being has been widely debated in economics and management. However, the international marketing literature has largely overlooked this concept. In order to contribute to a proper understanding of the role of cultural heritage within the theoretical domain of country image (cultural heritage image) and simultaneously highlight the thematic structure of institutional communication adopted by nations characterized by a high endowment of cultural r...

La realtà professionale di stranieri e straniere nei manuali ITA L2/LS

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  • Implicazioni Etiche e legali del Neuromarketing: Privacy, Profilazione e Consenso.
  • Povertà educativa. Bisogni educativi interdetti e forme di esclusione
  • T.S.ELIOT IN CHINA: A CULTURAL AND LINGUISTIC STUDY OF THE TRANSLATION OF THE WASTE LAND IN CHINESE
  • COUNTRY OF ORIGIN IMAGE: A META-ANALYTIC REVIEW AND ASSESSMENT OF ITS EFFECT ON CONSUMER BRAND EVALUATION
  • Blockchain e assicurazioni
  • GreenIt. Economia circolare, consumo sostenibile e valore del made in Italy. III Rapporto del Centro di Ricerca sul Made in Italy dell'Università degli Studi Internazionali di Roma
  • EUROPEAN PARLIAMENT INTERPRETING CORPUS (EPIC): METHODOLOGICAL ISSUES AND PRELIMINARY RESULTS ON LEXICAL PATTERNS IN SIMULTANEOUS INTERPRETING
  • Sociocultural impact of the Chinese presence in Senegal: Intercultural dynamics and multilingual communication
  • Neuromarketing, Società e Tutela del Consumatore
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Prodotti più scaricati
  • INTERCULTURAL COMPETENCES IN INTERNATIONAL COOPERATION: ANALYSIS OF A QUESTIONNAIRE ADMINISTERED TO 30 ITALIAN NGOs
  • COUNTRY OF ORIGIN IMAGE: A META-ANALYTIC REVIEW AND ASSESSMENT OF ITS EFFECT ON CONSUMER BRAND EVALUATION
  • Sociocultural impact of the Chinese presence in Senegal: Intercultural dynamics and multilingual communication
  • Islamic Radicalism and Exponential Technology: Roots and Prospects of Jihadist Extremism in an Interdisciplinary Perspective. Islamic Radicalization in Italy
  • I MANOSCRITTI DI GIOVANNI ANTONIO CAVAZZI DA MONTECUCCOLO: UN FRATE CAPPUCCINO NELL’ANGOLA DEL XVII SECOLO
  • Progettare e valutare la partecipazione: il contesto “Senza Scarti”
  • Relevance Theory in Translation and Interpreting: A Cognitive-Pragmatic Approach
  • errore_duplicato
  • Salento: Scenari della diversità
  • Valutare la comunità che apprende e complessità dell'evaluando

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