CARATU', MYRIAM
CARATU', MYRIAM
Università degli Studi Internazionali di Roma - UNINT
21st century luxury fashion retailers’ marketing strategies for customer satisfaction: UK perspective
2016-01-01 Daniella, Ryding; Gianpaolo, Vignali; Caratu', Myriam; Yen-Yin, Wang; Robin, Carey
A Community-Based Social Marketing Strategy to Prevent HIV and Fight Stigma
2019-01-01 Brescia, Valerio; Caratu', Myriam; Scaioli, Giacomo
A perspective on managing cities and citizens' well-being through smart sensing data
2023-01-01 Caratu, Myriam; Pigliautile, Ilaria; Piselli, Cristina; Fabiani, Claudia
A retrospective (2011-2018) of the I-Corps Entrepreneurship Education program and of the New York City Regional Innovation Node
2022-01-01 Caratu', M.; Blaho, A. J.
AI, neuro-retail and employees’ comfort: joint technologies of Transformative Service Research
2022-01-01 Caratu', Myriam
Analyzing the Impact of COVID-19 on Business Performance through the Case-Study of a Green Italian Start-Up
2023-01-01 Iacovacci, Chiara; Caratu', Myriam; Addamo, Giuseppe; Grasso, Vincenzo
Application of Crowd Sensing for Sustainable Management of Smart Cities
2022-01-01 Pigliautile, Ilaria; Caratu', Myriam
Application of Neuro-Marketing techniques to the wine tasting experience
2018-01-01 Caratu', Myriam; Patrizia, Cherubino; Alberto, Mattiacci
Assessing cerebral and emotional activity during the purchase of fruit and vegetable products in the supermarkets
2017-01-01 Cherubino, Patrizia; Caratu', Myriam; Modica, Enrica; Rossi, Dario; Trettel, Arianna; Giulio Maglione, Anton; Della Casa, Roberto; Dall’Olio, Michele; Quadretti, Raffaella; Babiloni, Fabio
Assessing Energy Communities’ Awareness on Social Media with a Content and Sentiment Analysis
2023-01-01 Caratu', Myriam; Valerio, Brescia; Ilaria, Pigliautile; Paolo, Biancone
Assessing olfactory perception in young persons. A neuroscience perspective
2016-01-01 DI FLUMERI GIANLUCA, ; Caratu’, Myriam; MAGLIONE ANTON GIULIO, ; Mattiacci, Alberto; Babiloni, Fabio
Brand Entertainment - A comparative study between England and Italy
2020-01-01 Caratu', Myriam; Scozzese, Giancarlo
Brand entertainment and its influence on brand equity: a comparative study between UK and Italy
2017-01-01 Caratu', Myriam; Alberto, Mattiacci
Can Brand entertainment strengthen a brand?
2017-01-01 Caratu', Myriam; Sfodera, Fabiola
Can social neuromarketing be useful to public policy
2020-01-01 Caratu', Myriam; Sorrentino, Annarita; Scozzese, Giancarlo
Consumer behaviour through the eyes of neurophysiological measures: state-of-the-art and future trends
2019-01-01 Cherubino, Patrizia; Martinez-Levy, Ana; Caratu', Myriam; Cartocci, Giulia; Di Flumeri, Gianluca; Modica, Enrica; Rossi, Dario; Mancini, Marco; Trettel, Arianna
Discovering Small Insights through Neuromarketing
2019-01-01 Caratu', Myriam
Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy
2023-01-01 Caratu', Myriam; Patrizia, Cherubino; Stefano, Menicocci; Ana, Martinez-Levy
Eco Fashion Brands and Consumption: Is the Attitude- Behaviour Gap Narrowing for the Millennial Generation?
2022-01-01 Caratu', Myriam; Ryding, Daniella; Vignali, Gianpaolo
Eco-fashion’s impact on young consumers’ attitudes and perceptions of the fast-fashion brands
2016-01-01 Ryding, Daniella; Caratu', Myriam; Mattiacci, Alberto; Qi Jiang, Qian