8 Tesi di dottorato

8 Tesi di dottorato: [4] Home page macrotipologia

Sfoglia

8.1 Tesi di dottorato 4

Prodotti recenti

Understanding luxury fashion and sustainability in Italy and China: meanings and behaviour before and after the Covid-19 pandemic

INTERCULTURAL COMPETENCES IN INTERNATIONAL COOPERATION: ANALYSIS OF A QUESTIONNAIRE ADMINISTERED TO 30 ITALIAN NGOs

Sociocultural impact of the Chinese presence in Senegal: Intercultural dynamics and multilingual communication

While Sino-Senegalese relations have grown substantially in recent years, our understanding of the cultural and sociolinguistic impact of this phenomenon on Senegalese society is still limited. The objective of the present research is to understand the implications of the growing Chinese presence in Senegal, with a particular focus on interpersonal relations and linguistic dynamics. The research is developed using a mixed methods design. An ad hoc questionnaire was administered to 163 Senegal...

COUNTRY OF ORIGIN IMAGE: A META-ANALYTIC REVIEW AND ASSESSMENT OF ITS EFFECT ON CONSUMER BRAND EVALUATION

Purpose: Investigating how country-of-origin image (CoOI) influences consumer brand evaluations (CBE) has been a subject of scientific inquiry in the international marketing literature for over six decades. However, despite these considerable efforts of scholars to validate and link numerous methods to CoOI and consumers behavior, little is known about the extent to which CoOI impacts CBEs, partly due to mixed and contradictory findings and partly due to the absence of a meta-analytic review ...