Effects of country image on consumer willingness to pay more: A mediated-moderated analysis in high-end design furniture context.

The study proposes and tests a mediated-moderated model that examines: (1) American consumers’ willingness to pay more for a made-in-Italy luxury design item-furnishing glass vase- and (2) how this relationship is mediated by brand attitude and moderated by product knowledge/familiarity and attitude towards advertising. Findings from the survey on 254 Americans demonstrate that country image positively and significantly influences brand attitude, which, in turn, positively affects willingness...

Disclosing green brand identity to shape the green image. A content analysis of the website’s sustainability section of luxury hotels in Italy

Framing of the research. In recent years, hospitality and tourism literature has devoted greater attention to the role of hotel green practices and green image in affecting guests’ intention to return, recommend and spread positive word-of-mouth. However, disseminate on the website sustainability information is still a challenge for hoteliers due to both an elusive nature of the sustainability concept and a vague operationalization of the green brand image construct. Purpose of the paper. Thi...

Network-based principles of entrepreneurial ecosystems: a case study of a start-up network

Entrepreneurial ecosystems are wealthy environments in which entrepreneurs, firms, and governments can operate frictionless, contributing to innovation and economic growth. The investigation of the structure of such systems is an open issue. We provide insights on this aspect through the formulation of seven network-based principles associating specific network metrics to distinct structural features of entrepreneurial ecosystems. In this way, we aim to support the measurement of the structur...

Le regole del metaverso tra legge esistente e progetti futuri