The Custodians: Profiling Professional Roles in Management and Marketing for Cultural Heritage Tourism

Heritage is a vibrant tapestry of culture, history, and tradition that shapes our identity, fosters unity, and inspires future generations. Professionals in cultural heritage management and tourism play a crucial role in preserving, interpreting, and facilitating access to these invaluable assets, ensuring their continued relevance and appreciation. This research focuses on the United States and examines the essential skills and competencies required for professionals in this field. By employing a big data analysis methodology, the study identifies critical employability skills, highlighting digital literacy and community engagement as pivotal. The research underscores how these skills are evolving with technological advancements and offers practical guidance for professionals. Unlike traditional frameworks which use standardized methods, this study’s use of big data provides a dynamic, real-time assessment of skill requirements. The findings contribute to a deeper understanding of the professional landscape and stress the importance of multidisciplinary skills in addressing the challenges of preserving and promoting cultural heritage.