4 Contributo in Atti di Convegno (Proceeding)

4 Contributo in Atti di Convegno (Proceeding): [471] Home page macrotipologia

Sfoglia

Prodotti recenti

Amplifying the Narrative Voice. Rhetorical Strategies Within the Polynesian Novel Lettre À Poutaveri

Taste-Makers Narratives: Analyzing the Effect of Food Influencers on Home Cooks.

Disclosing the cultural heritage dimension of the country image. A comparison between the lexical contents of the web communication from ten leading countries

The role of cultural heritage in a nation’s well-being has been widely debated in economics and management. However, the international marketing literature has largely overlooked this concept. In order to contribute to a proper understanding of the role of cultural heritage within the theoretical domain of country image (cultural heritage image) and simultaneously highlight the thematic structure of institutional communication adopted by nations characterized by a high endowment of cultural r...

La realtà professionale di stranieri e straniere nei manuali ITA L2/LS

Understanding the potentialities of metaverse for marketers. Insights from Italy

The current study presents an empirical analysis of the metaverse, contributing to the initial literature on this topic. Specifically, the research examines the implications and potential of the metaverse for both consumers and firms by investigating its impact on marketing opportunities. The research aim is achieved through a qualitative analysis. A case study approach was used to explore the practical opportunities related to using theMetaverse servicescape as a marketing enabler. Main resu...

Scopri

Accesso al fulltext

no fulltext471