Turismo internazionale ed effetto made in. L’influenza dell’immagine paese sulla soddisfazione turistica e le attitudini post-visita

The main purpose of the research is to analyse the relationship between tourism experience and “made in” effect, assessing how the outcomes of international tourism experience could influence attitudes and intentions towards consumption of local products. In many contexts the relationship between the image of products, linked to a specific country-of-origin, and the image of the same place, as a tourist destination, has become an effective marketing tool with significant implications for the strategies adopted by businesses and local governments. The paper aims to fill the gap found in the literature, through the proposal and the empirical test of an interpretive model aimed to analyse: a) the influence of the country image (cognitive and affective components) and pre-visit attitudes towards national products and the destination on tourist satisfaction; b) the influence of tourist satisfaction on post-visit attitudes in terms both of intention to return and of consumer purchase attitudes towards national products.