Economic animosity feelings and willingness to buy foreign products: the mediating role of cosmopolitanism during Russian embargo.

The present study investigates the impact of economic animosity on attitudes toward foreign products through the degree of consumer cosmopolitanism and patriotism. The analytical framework was tested through an empirical survey conducted on a sample of Russian consumers. It is assumed that situational economic animosity toward UE can awaken patriotic feelings and impact on cosmopolitan tendencies on the part of Russian citizens. Results show that consumer cosmopolitanism mediates the effect of economic animosity on both products beliefs and intentions to buy foreign products.