The present study investigates the impact of economic animosity on attitudes toward foreign products through the degree of consumer cosmopolitanism and patriotism. The analytical framework was tested through an empirical survey conducted on a sample of Russian consumers. It is assumed that situational economic animosity toward UE can awaken patriotic feelings and impact on cosmopolitan tendencies on the part of Russian citizens. Results show that consumer cosmopolitanism mediates the effect of economic animosity on both products beliefs and intentions to buy foreign products.

Economic animosity feelings and willingness to buy foreign products: the mediating role of cosmopolitanism during Russian embargo.

Mainolfi G
2017-01-01

Abstract

The present study investigates the impact of economic animosity on attitudes toward foreign products through the degree of consumer cosmopolitanism and patriotism. The analytical framework was tested through an empirical survey conducted on a sample of Russian consumers. It is assumed that situational economic animosity toward UE can awaken patriotic feelings and impact on cosmopolitan tendencies on the part of Russian citizens. Results show that consumer cosmopolitanism mediates the effect of economic animosity on both products beliefs and intentions to buy foreign products.
2017
978-88-907662-9-9
Economic animosity
Cosmopolitanism
Luxury
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.14090/839
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
social impact