Luxury during embargo. The influence of economic animosity, cosmopolitanism and patriotism on willingness to buy foreign products.

The study investigates the impact of economic animosity on attitudes toward luxury foreign products through the degree of consumer cosmopolitanism and patriotism. we tested the analytical framework through an empirical survey conducted on a sample of Russian consumers. One may assume that situational economic animosity toward EU can awaken patriotic feelings and impact on cosmopolitanism tendencies on the part of Russian citizens. Results show that consumer cosmopolitanism mediates the effect of economic animosity on both product beliefs and intentions to buy foreign products.