The aim of the study is to analyze the relationship between destination image and event-tourism experience, analyzing how the outcomes of the visit are able to influence the event loyalty and attitudes towards the destination.
Destination image, event satisfaction and post-visit attitudes in event marketing. Results from a tourism experience.
Mainolfi G;
2016-01-01
Abstract
The aim of the study is to analyze the relationship between destination image and event-tourism experience, analyzing how the outcomes of the visit are able to influence the event loyalty and attitudes towards the destination.File in questo prodotto:
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